Last year we came across a fascinating experiment on a social media account with a big following. They posted two photos of the same beautiful girl in a bikini; one was photoshopped with her waist drawn in, boobs enhanced, and all her lumps and bumps removed. The second was posted unedited and unmodified. Can you guess what picture got the more significant reaction? The modified one, and not just by a little bit, but by a big bit.
In the last ten years, we have seen a diversity push and body inclusivity push like never before. Through the collective voice of women and men alike, we have rightfully called to see more realness, more life, more diversity in all its forms. The lived experience of everyBODY has been respectfully pushed forward to be seen as valid, whole and beautiful. We love seeing brands, businesses, agencies and more start to embrace this change. Us included. But there's a glitch in the system, and we want to discuss it.
Our words and actions as consumers aren't matching up. Our conditioning that started right back from when we were weee little people has taught us to respond to beauty only within the limited perimeters set by society. Unrealistic beauty standards downloaded into our psyche are damaging to the body and soul. We actively need to push against it and move forward to really show allyship for the representation of bodies like yours and mine. So let's look at how we might do this . .